QatarEnergy's Meteoric Rise: What's Behind the Surge?

According to a recent report, Aramco still holds its top spot as the Middle East's most valuable brand, even though its brand value dropped by 8 percent to US$41.6 billion. This decrease is mainly due to lower revenue from falling crude oil prices and sales volumes, but also because of a decline in Aramco's brand strength.

But here's an interesting twist: e& UAE has emerged as the strongest brand in the Middle East, across all industries. It scored an impressive 89.4 out of 100 on the Brand Strength Index, earning it an AAA rating. And get this, it's now considered the world’s strongest telecom brand! How did it pull this off? Well, e& UAE has been expanding into new markets through strategic acquisitions and partnerships, while also investing heavily in communication campaigns to promote its transformation from a traditional telecom company to a global tech powerhouse. As a result, its brand value shot up by a whopping 52 percent.

Now, let's talk about stc, another telecom giant. It's secured its position as the region's second strongest brand with a Brand Strength Index score of 88.1 out of 100. By diversifying its services and making strategic acquisitions like investing in Telefonica, stc's brand value has increased by 12 percent to US$13.9 billion, making it the most valuable telecom brand in the Middle East.

Moving on to ADNOC, it's the second most valuable brand in the Middle East with a brand value of USD15.2 billion, up 7 percent from before. ADNOC has been focusing on decarbonisation and diversification efforts, which helped improve its Brand Strength Index score to 80.2, making it the strongest energy brand in the region.

And then we have QatarEnergy, which saw an impressive 82 percent increase in brand value, reaching US$3.2 billion. This growth was mainly driven by integrating its subsidiary, Qatargas, into the QatarEnergy brand.

Shifting gears to healthcare, King Faisal Specialist Hospital & Research Center has strengthened its position as the most valuable healthcare brand in the Middle East. With a brand value increase of 31 percent to US$1.5 billion, it's recognised for its research and adoption of the latest medical treatments and technology.

Lastly, let's talk about PureHealth Group, a newcomer to the ranking. It's the UAE's largest integrated healthcare platform with a brand value of US$434.2 million. PureHealth had a transformative year in 2023, marked by strong revenue growth, an IPO, and global expansions through acquisitions.

So, all in all, these brands are adapting and growing amidst changing market conditions, with a focus on diversification, innovation, and strategic investments.